
Jordan
Jordan 3 Retro OG Black Cement (2024)
Black Cement
- Release date
- 23 November 2024
- Retail price
- $220
- Material
- Smooth leather upper with elephant-print overlays
- SKU
- DN3707-010
The Air Jordan 3 first appeared in 1988, cementing its place as the silhouette that introduced the brand’s signature elephant‑print detailing and the first use of visible Nike Air in a basketball shoe, instantly becoming a cornerstone of sneaker culture. This 2024 Black Cement release revisits the original palette with a sleek black nubuck upper, crisp white mid‑sole and the contrasting cement‑grey elephant‑print overlays that have defined the colourway for decades. Retaining the original carbon‑fiber shank plate and full‑length Air cushioning, the shoe also benefits from a refreshed tongue label and a subtle “2024” emboss on the heel tab, linking heritage to the present. Its desirability stems from the timeless visual balance of dark and light tones, the storied lineage of the first‑ever Jordan 3 worn by Michael Jordan at the 1988 All‑Star Game, and the rarity of a true retro drop that honours the model’s historic roots.